Emerald of Katong – New Launch Review of a Prime District 15 Condo

Introduction

Emerald of Katong is a brand-new 99-year leasehold condominium located at Jalan Tembusu in Singapore’s coveted District 15. This highly anticipated Katong new launch offers modern high-rise living in the East Coast, just a short walk from the upcoming Tanjong Katong MRT station on the Thomson-East Coast Line[1]. The development promises an ideal blend of convenience and heritage charm, appealing especially to families, HDB upgraders, and PRs seeking a family-friendly condo in the East Coast. Below is a quick overview of the project’s key facts:

• Tenure: 99-year leasehold (commencing 7 November 2023)[2]
• Developer: Sim Lian JV (Katong) Pte. Ltd. (Sim Lian Group)[3]
• of Storeys: 6 residential towers (18, 19, and 21 storeys high)[4]
• Land Area: ~20,572.1 sqm (~221,436 sqft)[5]
• Designed By:A.N Architects LLP (Architect); Tinderbox Pte Ltd (Landscape)[6]
• Total Units: 846 units (1+Study to 5 Bedroom layouts)[7][8]
• Location: 51–63 Jalan Tembusu, Katong, Singapore 438673 (District 15)[9]
• Completion Date: Expected TOP by 30 June 2029[10] (Legal Completion by 2032)
• Developer Intro: Sim Lian Group is a longstanding local developer with over 40 years of experience delivering quality homes and spaces[11]. Renowned for efficient layouts and value-for-money projects, Sim Lian’s track record includes large successful condos like Treasure at Tampines and The Botany at Dairy Farm, reflecting a commitment to prime locations, quality workmanship, and smart space planning[12][13].

What Makes Emerald of Katong an Ideal Home?

Emerald of Katong stands out as an ideal home by combining modern comforts with the rich heritage of Katong. The six elegant towers (comprising 846 homes) are “nestled amidst beautifully landscaped gardens”, adjacent to a planned neighborhood park for a serene, green environment[14][15]. Rising above the low-rise surroundings, the development “emerges like polished emeralds” in the heart of Katong, symbolizing a home filled with nature, vitality, and growth[16][17]. Residents can enjoy excellent connectivity, a vibrant lifestyle, proximity to renowned schools, and a diverse array of dining options – essentially all the true treasures of life in one place[18]. The project’s design draws inspiration from Katong’s Peranakan heritage, blending tradition with modern sophistication. For instance, the landscape decks feature patterns inspired by Peranakan motifs, and communal spaces are created for multigenerational bonding, allowing families to “live, play, and enjoy life together” in a warm and vibrant community[19][20]. In short, Emerald of Katong offers the comforts of contemporary condo living while embracing the cultural charm and family-friendly atmosphere that Katong is beloved for.

Connectivity

One of Emerald of Katong’s biggest selling points is its superb connectivity. The development is strategically positioned just 5 minutes’ walk from Tanjong Katong MRT station (TE25) on the Thomson–East Coast Line[1]. Having an MRT so close puts the city at your doorstep – from Marina Bay and the CBD (Central Business District) in roughly 10–15 minutes by train[21], to Orchard Road in a few stops, and even Changi Airport with a direct Thomson-East Coast connection in the near future. In fact, just one MRT stop away is Parkway Parade (Marine Parade station), a major mall, and three stops away is Gardens by the Bay, with Marina Bay only five stops away[22][23]. This kind of access greatly eases daily commutes and weekend outings, enhancing both work and leisure convenience.

For drivers, Emerald of Katong is equally well-placed. It’s only a 2-minute drive to the East Coast Parkway (ECP) expressway[24], which links quickly to other major highways like the Kallang–Paya Lebar Expressway (KPE). This means the CBD and Marina Bay Sands are about a 10-minute drive away, and Changi Airport roughly 12 minutes by car[25]. The neighborhood roads connect easily to Mountbatten Road and Geylang Road, providing alternative routes to town. Additionally, numerous bus services ply Tanjong Katong Road and Mountbatten Road, offering direct links to places like the city, Paya Lebar, and Marine Parade. With such a network of transport options – MRT, expressways, and buses – residents here will find it effortless to navigate around Singapore. This seamless connectivity is a key reason why Emerald of Katong is so attractive to professionals and families alike who value both accessibility and a prime East Coast address[26][27].

Educational Institutions

For families with children, Emerald of Katong is situated in a prized education belt. Several well-regarded schools – including sought-after primary schools – are in close proximity. Notably, Tanjong Katong Primary School and Haig Girls’ School are both within 1 km of the development[28]. This is a significant advantage for young families, as being within the 1 km radius can improve admission priority for Primary 1 registration. The area is also home to prestigious secondary schools like Tanjong Katong Girls’ School and Chung Cheng High School (Main), which are a short distance away[29]. Within 2 km, you’ll find other renowned primary schools such as Tao Nan School and CHIJ (Katong) Primary, further cementing District 15’s reputation as a family-friendly locale rich in education options[30].

In addition to local schools, there are several enrichment centers and preschools in the Katong/Mountbatten area, catering to early childhood and supplemental education needs. The presence of these institutions means that children of various ages – from toddler to teen – have their educational needs well covered nearby. Being in a mature residential estate, the schools here are well-established with strong alumni networks, and many parents appreciate the “Katong childhood” experience of growing up in this area known for its community and tradition[31][32]. For expatriate families or those considering international schools, the Canadian International School (Tanjong Katong campus) is also not far off. In summary, Emerald of Katong’s location near multiple reputable schools enhances its appeal to families and ensures that educational journeys are convenient and enriching for the young residents.

Shopping Malls

(Convenience at Your Doorstep) – Residents of Emerald of Katong will enjoy easy access to a multitude of shopping malls and retail hubs around Katong and Marine Parade. For everyday groceries, dining, and lifestyle needs, the iconic Parkway Parade mall is just one MRT stop or a short bus ride away. Parkway Parade is a one-stop hub featuring supermarkets, fashion stores, banks, services, and numerous eateries. Closer by, the newly revamped i12 Katong mall offers boutique shopping, a cinema, supermarket, and a great mix of hip eateries and cafes – all within a short cycle or quick drive (it’s only about a 5-6 minute cycle away)[33]. In the immediate vicinity along Tanjong Katong Road, you’ll also find smaller shopping spots like Katong V, Katong Shopping Centre, and Kinex (formerly One KM Mall) near Paya Lebar, each offering additional retail and dining selections[34][35].

For an even wider array of shops, the Paya Lebar Regional Centre is just a 5 to 10 minutes’ drive. There, PLQ Mall, Paya Lebar Square, and SingPost Centre form a cluster of malls around Paya Lebar MRT, featuring everything from high-street fashion and electronics to abundant food options. In fact, Paya Lebar Quarter (PLQ Mall) is only a 7-minute drive from Emerald of Katong[36], making it very accessible. Furthermore, the Marine Parade area also has neighborhood malls like Katong Plaza and Marine Parade Central Market which add to the convenience for daily necessities. Whether it’s doing weekly grocery runs, enjoying weekend movie nights, or shopping for the latest trends, residents will find that a wealth of retail therapy is within easy reach. The Katong and East Coast area truly offers a blend of modern malls and charming shophouses, ensuring you get both convenient amenities and unique local boutiques just minutes from home[37][38].

Leisure Options

(Recreation and Relaxation) – Living in Emerald of Katong means you are never far from leisure and recreation. One of the biggest highlights is East Coast Park, Singapore’s beloved seaside park, which is literally at your doorstep. In fact, a quick 5-minute cycle or a short drive via Tanjong Katong Road brings you directly to East Coast Park’s entrances[1]. Here, you can enjoy morning jogs along the beach, cycling on the scenic coastal routes, weekend picnics by the sea, or family fun at the playgrounds and barbecue pits. For water sports enthusiasts, East Coast Park offers activities like cable skiing, kayaking, and stand-up paddling, while food lovers can indulge in the famous seafood restaurants and hawker fare (such as East Coast Lagoon Food Village) dotted throughout the park.

Beyond the beach, the Singapore Sports Hub and Kallang Basin precinct are just a short 5-10 minute drive from Katong. The Sports Hub comprises the National Stadium, Indoor Stadium, Aquatic Centre, and a mall (Kallang Wave), providing facilities for swimming, team sports, rock climbing, and hosting world-class concerts and sporting events. It’s a great place for active lifestyles, whether you want to catch a live football match or have a family day out at the water playground. Golfers will appreciate the proximity to Marina Bay Golf Course, a public 18-hole links-style course only about a 10-minute drive away[39], offering a rare chance to golf with city skyline views.

For a more relaxed pace, Katong’s cultural leisure options abound as well. The area’s rich Peranakan heritage means you can spend weekends exploring charming Joo Chiat and East Coast Road shophouses, which house antique shops, art galleries, and boutique fitness studios. The colorful conservation shophouses along Koon Seng Road are a popular spot for a leisurely stroll and photography. There are also social clubs like the Chinese Swimming Club and Singapore Swimming Club nearby[40][39], which offer swimming pools, gyms, and dining facilities for members – a longstanding lifestyle tradition for many East Coast families. In essence, whether you prefer the outdoors, sports, or cultural activities, Emerald of Katong’s location ensures you have a plethora of leisure options to keep your weekends diverse and exciting.

Diner’s Delight

Foodies will be in heaven at Emerald of Katong – the development sits in what is often hailed as one of Singapore’s food paradises. Katong and Joo Chiat are steeped in culinary heritage, known especially for their Peranakan cuisine and local hawker delights. A stone’s throw from home, you’ll find the famous Katong Laksa outlets, which have drawn crowds for decades with their coconut-rich, spicy noodle soup (Katong is often called “Singapore’s most underrated food neighbourhood filled with history and traditional dishes”[41]). Along East Coast Road and Tanjong Katong Road, a myriad of eateries compete for your taste buds – from old-school hawker stalls selling wanton mee and rojak to trendy new cafés and artisanal bakeries. You can enjoy traditional delights like Kim Choo’s Nyonya rice dumplings or Chin Mee Chin’s nostalgic pastries in the morning, and then savor a cup of third-wave coffee at cafés like Forty Hands or Homeground Coffee Roasters by afternoon.

For hawker food enthusiasts, besides the aforementioned East Coast Lagoon Village, the Dunman Food Centre and the famous Old Airport Road Hawker Centre (just a short drive or a couple of MRT stops away) offer some of the best local hawker fare in Singapore – think legendary fried kway teow, soy sauce chicken, and satay. Seafood lovers will relish being so close to the East Coast Seafood Centre, where institutions like Jumbo Seafood and Long Beach Seafood serve up chili crab, pepper crab, and other classics by the sea. In the immediate Katong vicinity, you also have a plethora of international cuisines: authentic Italian at Etna, Vietnamese pho, Japanese ramen, Korean BBQ, and more – reflecting the cosmopolitan yet deeply local food scene of Katong. Whether it’s casual hawker dining or chic bistro brunches, the “D15” neighborhood has it all. The sheer variety and quality of dining options around Emerald of Katong truly make it a diner’s delight, ensuring that residents have endless gastronomic adventures awaiting them just around the corner.

Tenure

Value of a 99-Year Leasehold

Emerald of Katong is a 99-year leasehold development, a common tenure for newer condos in land-scarce Singapore. While some might instinctively prefer freehold, the 99-year leasehold nature actually brings significant value advantages to homebuyers and investors here. Firstly, the land cost for this site was acquired more affordably – Sim Lian Group won the government land tender at a price about 18% lower than the nearby Tembusu Grand plot and ~20% lower than the Grand Dunman plot[42]. This lower land cost translates into a lower break-even and selling price. In fact, analysts estimated Emerald of Katong’s break-even at around $2,063 per square foot (psf), enabling indicative selling prices in the range of $2,250–$2,350 psf, which is considerably below the launch prices of recent neighboring projects (around $2,450+ psf)[43][44]. In short, buyers get a more affordable entry price for a prime District 15 condo, which increases the potential for price appreciation and lowers the upfront financial burden. This value proposition was clearly recognized by the market – during its launch in late 2024, Emerald of Katong saw an almost complete sell-out, with ~99% of its 846 units snapped up within the first weekend of sales[45][46]. Strong demand at launch suggests that buyers found its pricing and value compelling compared to other options.

From a lifestyle perspective, a new 99-year condo like Emerald of Katong also means brand-new modern facilities and a good 20-30 years of hassle-free building lifespan before significant maintenance is needed. Many older freehold condos in the East Coast, while having indefinite tenure, may not offer the same modern design, infrastructure, or facilities – and often require costly upkeep or renovations. Here, you enjoy the latest smart home integrations (digital locksets, smart intercom, remote air-conditioning control, etc.)[47], energy-efficient appliances, and contemporary layouts optimized for today’s living. Moreover, banks and buyers in Singapore generally treat the first 50-60 years of leasehold properties as having strong value, especially in a good location – so you can expect healthy demand should you decide to resell in future. In essence, Emerald of Katong’s leasehold tenure offers a balanced proposition: a lower purchase price for a high-quality, modern home in a prestigious area, without compromising on the lifestyle and investment fundamentals.

Affordable Entry Price and Modern Facilities

Artist’s impression of the lush landscaped deck at Emerald of Katong, featuring multiple swimming pools (lap pool, kids’ splash pools, spa pools) and garden pavilions.

One of the key attractions of Emerald of Katong is that it offers full condominium facilities on a generous land plot, while keeping the overall price quantum relatively affordable for a city-fringe condo. Despite being priced accessibly, it does not skimp on amenities – in fact, the development boasts an extensive suite of facilities comparable to more luxurious projects. At the heart of the condo grounds is a sprawling 50-meter lap pool[48], perfect for serious swimming or a refreshing daily dip. Adjacent to it are a host of other water features: leisure pools of varying depths, spa pools for hydrotherapy, and even a kids’ splash zone with a “Beach Splash Pool” and “Splash Cove” shallow play pools for children[49][50]. These child-friendly water amenities – essentially a mini water playground – underscore the family orientation of the project.

Emerald of Katong also offers numerous thematic gardens and relaxation corners. Landscaped courtyards such as the Spice Garden Courtyard and Fern Garden Courtyard provide tranquil green pockets for residents to unwind amid nature[51][52]. There are dedicated BBQ and gourmet pavilions for hosting gatherings, and open lawns (like the Stargazing Lawn and Tranquil Lawn) for yoga, stargazing or picnics within the compound. Fitness enthusiasts will appreciate The Emerald Club, which houses a modern, well-equipped gymnasium overlooking the greenery of the neighborhood park[53]. The clubhouse also features unique social spaces: a function room, games room, reading room, kids’ playroom, co-working “Collab” lounge, and even a private meeting room for those working from home[54][55]. These facilities ensure that whether it’s a workday or weekend, there’s a space within the development to meet your needs – be it remote working, exercising, hosting a party, or simply relaxing with a book.

Crucially, the finishes and fittings provided in each unit are of premium quality, rivaling higher-end condos. The kitchens are outfitted with Miele appliances (cooker hood, hob, oven) and durable engineered stone countertops, along with reputable brands like Hansgrohe for fittings and Samsung for the fridge and washer-dryer[56][57]. This is a notable luxury touch in a mid-tier development, giving residents a taste of upscale living. Bathrooms come with quality sanitary wares (Sim Lian projects often use brands like Duravit or Grohe, ensuring longevity and style). Additionally, smart home features – as mentioned – are integrated, including a digital lockset at the main door and smart air-conditioning controls, which add convenience and future-proof the homes[58][59]. All these modern facilities and features usually come with a hefty price tag in freehold or luxury developments; however, Emerald of Katong uniquely offers them at a more attainable entry price, making it an outstanding value proposition in today’s market. This is precisely why it has drawn strong interest from savvy homebuyers and upgraders looking to enjoy a luxurious condo lifestyle without overstretching their budget.

Developer Background

Sim Lian Group, the developer of Emerald of Katong, is a highly established name in Singapore’s real estate scene, with a legacy spanning over four decades. Founded in the 1970s, Sim Lian started from humble beginnings in construction and gradually grew into a full-fledged property development company[13][60]. Over the years, the Group has built an impressive track record of delivering well-designed, quality homes across various market segments. In fact, Sim Lian Group was listed among Singapore’s Top 100 Brands for five consecutive years (2009–2013) and recognized as a Top 10 Developer by BCI Asia in 2015 and 2016[60][61] – accolades that speak to its reputation and consistency.

Homebuyers may recognize Sim Lian’s portfolio, which includes mega-projects like Treasure at Tampines (a 2,203-unit condominium that is one of Singapore’s largest private residential developments), Wandervale and Sol Acres (executive condominiums), as well as Hillion Residences (an integrated development in Bukit Panjang) among others. These projects are known for their efficient layouts and family-friendly facilities, much like what Emerald of Katong offers. In recent years, Sim Lian has continued to innovate and adapt, for instance incorporating smart community systems and modern lifestyle amenities into their new launches to meet evolving buyer expectations[47][11]. Buyers of Emerald of Katong can thus have confidence in the developer’s experience and commitment to quality – Sim Lian’s in-house construction arm often builds its own projects, ensuring better control over build quality and timelines. The Group’s philosophy of “Creating Space, Creating Homes” emphasizes practical and liveable designs, which is evident in Emerald of Katong’s thoughtful unit layouts and extensive common areas.

It’s also worth noting that Sim Lian Group’s conservative land cost (as mentioned earlier) and strong financial standing mean that the project was launched from a position of strength, allowing attractive pricing without compromising on construction quality. The near sell-out success of Emerald of Katong’s launch is a testament not just to the location and pricing, but also to buyers’ trust in Sim Lian’s brand. As a local developer with deep roots, Sim Lian has built a loyal following among HDB upgraders and investors who have seen the capital appreciation and rental demand of the Group’s past projects. With Emerald of Katong, Sim Lian Group further cements its reputation by delivering a signature development in the prestigious Katong area – one that harmoniously marries heritage with modern living[62][63].

Comparative Analysis: Emerald of Katong vs Tembusu Grand vs Liv@MB vs The Continuum

Emerald of Katong enters a competitive landscape of new condos in the East Coast (District 15) vicinity. Here’s how it compares to a few other notable developments – Tembusu Grand, Liv@MB, and The Continuum – in key aspects:

Emerald of Katong vs Tembusu Grand

Tembusu Grand is another 99-year leasehold condo located along Jalan Tembusu, launched in 2023 by reputable developers CDL and MCL Land. It comprises 638 units across four 20/21-storey blocks[64][65]. In terms of scale and facilities, Emerald of Katong is larger (846 units, six blocks) and offers a slightly more extensive range of amenities (for example, EOK has 9 pools including dedicated kids’ splash pools, whereas Tembusu Grand also has multiple pools and facilities but with fewer units sharing them). Both projects are family-oriented with unit mixes from 1+Study up to 5 Bedrooms. Location-wise, Emerald of Katong enjoys a marginally closer proximity to the MRT – about a 5-minute walk to Tanjong Katong MRT, compared to ~8 minutes for Tembusu Grand[66]. Both are near the same set of primary schools (TKPS, Haig Girls’) due to their close vicinity[29].

Where they diverge more is in positioning and pricing. Tembusu Grand, being by CDL/MCL, was positioned as a premium launch in early 2023 and achieved an average selling price of ~$2,465 psf at launch[67]. Emerald of Katong, launched over a year later, came in at a comparable or slightly higher median psf (~$2,600 psf) due to market appreciation, but on a relative basis offered a value-buy (its land cost was lower, and it nearly sold out 99% of units, suggesting maybe some pent-up demand was met)[45][46]. For buyers choosing between the two, considerations may include developer preference and design aesthetics: Tembusu Grand’s design theme is inspired by the Tembusu heritage tree with a classic elegance[68], whereas Emerald of Katong infuses Peranakan motifs and a modern emerald-green theme. Both have landscape design by the same firm (Tinderbox)[69], so expect lush greenery in both. Ultimately, Emerald of Katong edges out slightly in terms of MRT convenience and overall unit count (community size), while Tembusu Grand might appeal to those loyal to CDL/MCL’s branding or who prefer a slightly smaller community. Both are excellent additions to Katong’s condo scene, but Emerald’s overwhelming sales response at launch indicates a strong market endorsement of its value proposition.

Emerald of Katong vs Liv@MB

Liv@MB is a nearby condominium located at Mountbatten (Arthur Road), launched in 2022 by Bukit Sembawang Estates. It is also a 99-year leasehold but on a much more intimate scale – only 298 units on ~140,758 sqft of land[70]. Liv@MB’s standout feature is its closeness to Katong Park MRT (Thomson-East Coast Line): about a 3-minute walk (~200–300m) to TE24 station[71]. This means both Liv@MB and Emerald of Katong offer superb MRT access (with Emerald being 5 mins to TE25). However, Liv@MB’s smaller size means fewer facilities spread out over a smaller footprint. It does feature a rooftop infinity pool and decent amenities (it was marketed with ~80% landscape coverage), but naturally it cannot match the breadth of facilities that Emerald’s larger land area affords (for instance, Liv@MB has one main pool vs Emerald’s multiple pools and clubhouses)[72].

In terms of unit design, Liv@MB has been praised for fantastic layouts and efficient use of space (e.g., open-plan kitchens with Bosch appliances, smart storage solutions)[73]. Emerald of Katong similarly offers efficient layouts – Sim Lian is known for practical floorplans – and ups the ante with slightly more premium appliance brands (Miele vs Bosch in Liv@MB) and inclusion of larger 4- and 5-bedroom types which Liv@MB lacks in variety (Liv@MB’s largest are 4-bedroom suites around 1,668 sqft). Price-wise, Liv@MB’s launch average was about $2,387 psf in mid-2022[74], which was considered bullish then. By late 2024, Emerald of Katong’s pricing (mid-$2,400s to $2,600 psf range) was quite comparable in absolute terms, meaning buyers would pay similar psf but get a much bigger development. Liv@MB’s appeal is its boutique luxury vibe and earlier TOP (expected ~2024/25, meaning it completes sooner)[70]. On the other hand, Emerald of Katong offers a more comprehensive family condo experience – larger community, more facilities – albeit with a later completion (TOP 2029). If one prioritizes immediate occupancy and a low-density environment, Liv@MB might be attractive; but for most, Emerald of Katong delivers greater lifestyle value for a similar price point, along with the rich Katong estate setting right at Jalan Tembusu.

Emerald of Katong vs The Continuum

The Continuum is a unique entrant as a freehold mega-development in District 15, located along Thiam Siew Avenue (between Haig Road and Tanjong Katong Road). Developed by Hoi Hup Realty and Sunway, it has 816 units spread over a sprawling ~269,995 sqft freehold land[75]. Being freehold, The Continuum naturally carries a certain premium and appeal – it’s positioned for buyers who value land tenure and legacy ownership. Its launch in 2023 saw healthy interest, though at slightly higher price levels (around $2,700+ psf on average, given the freehold status and market conditions). In terms of physical offerings, both The Continuum and Emerald of Katong are large projects with full facilities. The Continuum, like Emerald, has multiple pools, lawns, sky terraces, and even splits its site into two parcels bridged by an overhead bridge (hence the name). It tops out at 17-18 storeys tall[76], while Emerald goes up to 21 storeys – so both will have high-floor views, with Continuum’s high floors potentially enjoying wider unblocked views since it’s in a more open Geylang area.

Location differences are notable: The Continuum is further from the MRT – about 800–900m (roughly 10 minutes’ walk) to Dakota MRT (Circle Line)[77][78], and similar distance to Paya Lebar MRT. It isn’t on the Thomson-East Coast Line like Emerald, though it’s relatively near the East-West and Circle Lines via Paya Lebar. Also, being closer to the Geylang area, The Continuum is surrounded by a mix of old low-rise housing and some industrial buildings, whereas Emerald of Katong’s immediate surroundings are a quieter private residential enclave with landed houses and low-rise condos, plus the upcoming park. For families, both are near good schools: The Continuum is within 1 km of Kong Hwa School and Haig Girls’[79], while Emerald has TKPS/Haig Girls’. The freehold vs 99-year is a central consideration here – The Continuum offers land tenure security and potentially higher long-term value retention, but at a higher entry price and possibly longer wait for capital appreciation (its site is larger, so more units to absorb in resale). Emerald of Katong’s nearly fully sold status indicates that many buyers were happy to go for a well-priced 99-year option rather than pay a significant premium for freehold in the same area. The Continuum is an attractive project in its own right (with a sophisticated, two-parcel design and even a heritage bungalow clubhouse), and it complements the landscape as a choice for those who insist on freehold. However, for the majority of upgraders and investors looking at the East Coast, Emerald of Katong’s combination of a prime location (closer to MRT) and a much lower quantum (thanks to 99-year tenure) made it the more compelling choice, evidenced by its swift sales. In summary, Emerald of Katong holds its own even against The Continuum by focusing on affordability, connectivity, and modern features – proving that leasehold or not, a well-conceived project will shine in District 15.

Conclusion

Emerald of Katong delivers an exceptional package: a prime District 15 address near an MRT station, a comprehensive suite of condo facilities and high-end finishes, all at an attractive entry price point. Its location in the heart of Katong means residents enjoy the best of the East – from top schools and quick CBD access to heritage dining and seaside relaxation – truly encapsulating why East Coast living is so cherished. The project’s overwhelming launch response (virtually 99% sold) underscores its resonance with homebuyers, especially families and upgraders who recognize the value on offer[45]. With Sim Lian Group’s proven expertise at the helm, buyers can have confidence in the delivery of a quality home. Whether you’re seeking a modern family condo in East Coast or a sound investment in a beloved mature estate, Emerald of Katong stands out as a gem – combining heritage charm with contemporary luxury, much like its name suggests. This new Katong condo launch not only enriches the skyline with its sleek towers, but also promises to enrich the lives of its future residents with a vibrant, convenient, and comfortable community to call home.

Sources:

1. Emerald of Katong Project Factsheet[2][4][18]
2. Sim Lian Group Corporate Profile[13][60]
3. Emerald of Katong Marketing Brochure[26][11]
4. Tembusu Grand Brochure & Fact Sheet[66][65]
5. Herohomes Analysis of Emerald of Katong[42][44]
6. StackedHomes News on Emerald of Katong Sales[45]
7. Seasoned Traveller – Katong Food Scene[41]
8. Land Transport Guru – Tanjong Katong MRT details[80]
9. Developer and Project Press Releases (CDL, Bukit Sembawang)[67][74]
10. The Continuum Info (Various)[75][81]

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